Rihanna’s breaking new ground with Fenty after securing a deal with LVMH Moet Hennessy Louis Vuitton, becoming the first woman to create an original brand at the famed fashion house.
What We Know:
- Rihanna has been a fashion innovator and trendsetter for quite some time now, but this is a historic partnership, stepping into the fashion industry with a luxury brand of her own.
- The high-end luxury brand from the singer came in an official announcement from partner LVHM (Moet Hennessy – Louis Vuitton SE) and Rihanna herself. “Everyone knows and loves Rihanna as an amazing singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real C.E.O and a terrific leader,” Chairman Bernard Arnault of LVMH said.
- With the debut of her Fenty luxury brand, Rihanna will become the first woman to create an original brand at LVMH, the first woman of color at the top of an LVMH Maison, and her line will be the first new house created by the group since Christian Lacroix in 1987.
- Rihanna said, “Designing a line like this with LVMH is an incredibly special moment for us. Mr. Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we built together.”
Her fans are ecstatic to see what more the pop star has in store. Congratulations RIRI!