The family of revolutionary Nelson Mandela is partnering with film and television producer Michael Sugar’s company “Sugar23” and ad agency DMA United to launch Mandela Media.
What We Know:
- According to “The Wrap“, “Sugar23 and DMA will be responsible for content development (both long-form and short-form), production, branding and initiatives pertaining to creative business development.”
- “My father spent his life fighting for freedom and equality,” Makaziwe Mandela said. “My family and I are very excited to partner with Sugar23 on Mandela Media. Sugar23 and DMA United not only believe in my father’s values but are also incredibly passionate about sharing those beliefs with people across the world through art, culture and entertainment.”
- According to the official statement released by Mandela Media, “Through their partnership, Mandela Media will create content connected to the overall intent and passion of Nelson Mandela…Through the Mandela Media banner, Mandela’s family will seek stories from around the world that fit with the core ethos of who he was and what he continues to represent…”
- “Nelson Mandela is an international icon who dedicated his life to changing laws and minds,” Sugar, founder and CEO of Sugar23, said. “We are honored to partner with Mandela Media alongside Nelson’s family and carry on his legacy…”
Excited to see what content comes from this partnership!