Mattel is known for creating feminine Barbie dolls but that all changed when they launched a gender-inclusive doll Wednesday called “Creatable World.”
What We Know:
- The idea behind this line is about customization and creating a toy that isn’t dictated by gender norms.
- Some options are feminine-presenting, while others are masculine-presenting. It allows children to combine any elements they want.
- According to Senior Vice President of Mattel Fashion Doll Design, Kim Culmone said it is an opportunity to create dialogue while also celebrating inclusivity. “We see this line as an opportunity for us to open up that dialogue around what dolls are for and who dolls are for,” Culmone said. “And also as the world begins the celebrate the positive impact of inclusivity, we absolutely fundamentally believed it was time to launch a doll line free of labels and free of rules for kids.”
- Mattel said in a statement that children and parents are concerned with the idea of the gender of toys.
The line includes six different doll kits which retail for $44 and is available in all skin tones. Each package has one doll, two hairstyles (one longer, one short) and varying clothes.