Burger King certainly has not had a positive few years, from being ranked one of the dirtiest fast-food restaurants, to their new “healthy” meal options being shown they’re not as good as they might seem, to McDonald’s mocking them during Halloween.
What We Know:
- Burger King confirmed this week there was a technical mistake that allowed customers to combine Whopper discounts at certain Burger King locations. This cost them an estimated $8.2 million, according to Fox News.
- People were able to buy two Whoppers at a discounted price and get fries and a drink for “value meal” prices when they should have been charged at full price. This cost the company $1.50 on every sale.
- Dan Accordino CEO of Carrols Restaurant Group said that the original discount was an offer for “two Whopper Jr. sandwiches for $4, two Whoppers for $5 and two Double Whoppers for $6″. Accordino tried to to make this into a positive spin with “We screwed up, but the fact of the matter is, the underlying business is stronger than what our numbers reflect”.
This issue was seen during the second and third quarters of 2019 but since the correction of the mistake, revenue has gone back up.