Taylor Swift and her team will be rebranding their merchandise for the album folklore after they were accused of stealing the logo of a Black owned business.
What We Know:
- Amira Rasool is a Black woman and the founder of the online retailer The Folklore that sells apparels and accessories from African brands. Rasool claims that Swift is selling merchandise using her company’s logo.
- Rasool took to Twitter and posted emails from Taylor Swift’s fans requesting information regarding digital album downloads, and within the Twitter thread there is photo of a cardigan and a sweatshirt with the words “The Folklore Album” which was for sale on Swift’s website.
Wait hold up. Taylor Swift, it’s one thing to use the name “Folklore” but we’re out here stealing Black women’s logos too? @TheFolklore pic.twitter.com/XvcS6dyadp
— Amira Rasool (@AmiraRasool) July 24, 2020
- As of today, Swift’s website will not be selling apparel under the name “The Folklore Album”. The new design will now say “Folklore Album”.
- Rasool responded to Swift’s team for quickly altering their brand. “I recognize Taylor has been a strong advocate for women protecting their creative rights, so it was good to see her team is on the same page. It was a great first step and we are in conversation right now with Taylor’s team about the next steps to make this situation right,” she wrote.
- Swift wrote a tweet in regards to her admiration for Rasool’s work and offered a donation to support her company and the Black in Fashion Council.
Amira, I admire the work you’re doing and I’m happy to make a contribution to your company and to support the Black in Fashion Council (launching on 8/3) with a donation 💗@thefolklore @amirarasool @bifcglobal #blackinfashioncouncil
— Taylor Swift (@taylorswift13) July 30, 2020
- Rasool responded to Swift’s tweet thanking her and wishing her the best.
Rasool created her business, The Folklore, to serve as a platform for African designers to reach a global audience.
