Taylor Swift and her team will be rebranding their merchandise for the album folklore after they were accused of stealing the logo of a Black owned business.
What We Know:
- Amira Rasool is a Black woman and the founder of the online retailer The Folklore that sells apparels and accessories from African brands. Rasool claims that Swift is selling merchandise using her company’s logo.
- Rasool took to Twitter and posted emails from Taylor Swift’s fans requesting information regarding digital album downloads, and within the Twitter thread there is photo of a cardigan and a sweatshirt with the words “The Folklore Album” which was for sale on Swift’s website.
— Amira Rasool (@AmiraRasool) July 24, 2020
- As of today, Swift’s website will not be selling apparel under the name “The Folklore Album”. The new design will now say “Folklore Album”.
- Rasool responded to Swift’s team for quickly altering their brand. “I recognize Taylor has been a strong advocate for women protecting their creative rights, so it was good to see her team is on the same page. It was a great first step and we are in conversation right now with Taylor’s team about the next steps to make this situation right,” she wrote.
- Swift wrote a tweet in regards to her admiration for Rasool’s work and offered a donation to support her company and the Black in Fashion Council.
Amira, I admire the work you’re doing and I’m happy to make a contribution to your company and to support the Black in Fashion Council (launching on 8/3) with a donation 💗@thefolklore @amirarasool @bifcglobal #blackinfashioncouncil
— Taylor Swift (@taylorswift13) July 30, 2020
- Rasool responded to Swift’s tweet thanking her and wishing her the best.
Rasool created her business, The Folklore, to serve as a platform for African designers to reach a global audience.