Did you know Amazon had a FREE streaming service? Not many did, so they changed the name.
What We Know:
- Amazon said Wednesday it’s rebranding its free-to-stream, ad-supported service from IMDb TV to Amazon Freevee.
- The service was launched in 2019 as IMDb Freedive.
- Ad-based, on-demand offerings are on the rise in a market that’s filled with subscription services. Paramount (formerly ViacomCBS) has a competing service that’s grown in popularity, Pluto.
Amazon jumped into the ad-supported video streaming market three years ago with IMDb TV. Later this month, that product will have a new name.
On April 27, IMDb TV will become Amazon Freevee, a name the company said better reflects the free nature of the service.