If there’s a face of the bold new frontier of name, image and likeness (NIL) at the high school level, it might as well be the 17-year-old Williams, who is a senior point guard at San Diego’s La Jolla Country Day.
It’s the middle of the afternoon and Jada Williams begins a live stream on Instagram. In a heartbeat, more than 1,000 of her 671,000 followers join the broadcast and begin typing in questions and comments.
Williams does her best to follow along as the comments and questions scroll past. She laughs and interacts with fans, whether the topic is her basketball career or what shoes and clothes she should wear on an upcoming trip.
If there’s a face of the bold new frontier of name, today!
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