*Dwayne “The Rock” Johnson has launched a skincare line for men called Papatui.
PEOPLE reports that the collection features “skin, hair, body and tattoo care products made with cleaner ingredients and focused on performance,” the outlet writes. The products are available for under $10 on the brand’s website, at Target stores, and on Target.com.
“I found over the years as men, we can have these great conversations about working out, recovery, ice baths, saunas and we can talk about trucks and cheat meals and tequila and our favorite movies, but every conversation I would have regarding skincare, I was always pulled to the side privately like, ‘Hey, can I ask you a question? What do you do for your skin?’” he told PEOPLE.
“So many times I would say, ‘Dude, why are we whispering [about skincare]? It’s okay. We should be able to have this open conversation.’ Papatui has allowed me to encourage just a more open, greater conversation about skincare and grooming.”
Originally designed with men in mind, every product is unisex.
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Johnson expressed the personal significance of the line’s name, sharing that “Papa” translates to “The Rock” in Samoan, while “Tai” was a nickname bestowed upon him by his late grandfather, James Henry Bowles.
“As you guys know, I’m an advocate for wellness, grooming and men taking better care of ourselves. And while we may not always talk about it, us guys all want to look better and feel better too,” Johnson said on Instagram.
“…I’ve been lucky enough to have access to some of the best resources and minds when developing PAPATUI,” Johnson said about the brand. “Together with industry experts, we committed to create products that work and deliver the quality and value that all hardworking men deserve. Now all my men out there can trade up to high-end products without having to pay high-end prices.”
Watch The Rock’s announcement via the Instagram clip above.
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